Promoting Nonprofit Organizations

Promoting Nonprofit Organizations by Ruth Ellen Kinzey, MA

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofitís reputation.
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Using Public Relations Strategies to Promote Your Nonprofit Organization

Using Public Relations Strategies to Promote Your Nonprofit Organization

Explore an easy-to-follow explanation on why nonprofits must take a more business-like approach in their communications. You will discover instructions on how to make newsletters, annual reports, speakers' bureaus, and board selection easy yet effective.
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Ruth Ellen Kinzey, MA


Ruth Kinzey

Ruth Ellen Kinzey, founder and president of The Kinzey Company, is known for developing strategic and comprehensive communication strategies. She emphasizes the importance of strategically linking communication, branding, marketing and corporate responsibility in a manner that protects and enhances organizational reputation. She has used this approach successfully with organizations to help them through crises as well as to make proactive reputational improvements.

Ms. Kinzey has worked in corporate settings within the grocery retail, trucking, natural gas and computer software industries. During her prolific career, she has prepared change management communication, launched brands, developed government relations strategies, dealt with special interest groups, managed crises, established community relationships, supervised corporate foundations, educated consumers, engaged employees, created corporate citizenship platforms, supported investor relations activities, and designed and executed public relations and marketing campaigns. Early in her career, she worked in the media.

Having worked for global organizations both as an employee and as a consultant, Ms. Kinzey is familiar with diverse cultural environments. She has consulted in the travel and tourism, de-construction, natural gas, banking, food, and risk management sectors as well as assisted nonprofits. Her executive speech coaching sessions have helped business leaders improve their presentation skills and prepare for important meetings and media interviews.

Ms. Kinzey taught public relations, public speaking and journalism at UNC Charlotte. During her tenure, she established and chaired the Journalism Curriculum Committee and oversaw Communication Department internships. She has conducted seminars for businesses and nonprofits on topics ranging from crisis communication to strategic planning with board of director members to community relations campaigns to media relations to internal customer service.

She teaches in Rutgers Universityís online masterís communications program, including courses that focus on strategic reputation management and professional online branding.

Her involvement with the U.S. Chamber of Commerce Foundation Corporate Citizenship Center includes assisting with the selection of finalists for the Centerís Corporate Citizenship Awards and contributing blogs that focused on sustainability and health and wellness. As a past columnist for the American City Business Journal, Ms. Kinzey's editorials have appeared nationwide, addressing a wide variety of reputational topics such as corporate responsibility, trust, strategic communication, employee engagement, and developing planned relationships with government and nonprofit partners.

Always focused on strategically building the reputation of her employers, Ms. Kinzey has positioned them positively by capturing titles such as Progressive Grocer's Chief Marketing Officer of the Year for CMOs at two companies and Retailer of the Year; earning federal and state energy-related awards; capturing International Association of Business Communicator awards; nabbing PR News Corporate Social Responsibility Environmental Communications recognition; earning awards from National Association of Investors, Financial Analysts Federation, and Financial World for annual reports; and achieving industry recognition for employee communication.

She is the author of Using Public Relations Strategies to Promote Your Nonprofit Organization and of Promoting Your Nonprofit: A Reputation Management Approach. Having published numerous articles, conducted podcasts, and trained businesses and nonprofits in communication and strategic reputation management, Ms. Kinzey has dedicated her career to helping organizations enhance and protect their reputations.

Ms. Kinzey has a M.A. from University of Iowa in Journalism, with an emphasis on public relations. She is a magna cum laude and Phi Beta Kappa graduate of Coe College, where she earned a triple major in speech, English and secondary education.

She is a member of the Public Relations Society of America (PRSA), International Association of Business Communicators (IABC),Phi Beta Kappa, and Phi Kappa Phi. Ms. Kinzey is vice chair of IABCís global editorial committee and serves as an executive advisor on the College of Charleston's Communication Advisory Council. She was named as one of the "Top 25 Women in Business" by the Charlotte Business Journal and is a Paul Harris Fellow of the Rotary International Foundation.

The Kinzey Company is headquartered in Salisbury, NC.

Copyright © 2012 - Ruth Kinzey